Chick Capoli Sales Company, Inc.

2 North Main Street, Suite 203C, Medford, NJ 08055
P- (856) 768-4500 F- (856) 768-7442

Quality Lines, Quality Service,
Quality People.


The mission of Chick Capoli Sales Company is to provide the best possible results-oriented sales efforts and service support to the Automotive Aftermarket that helps our vendors and distributors achieve their sales and revenue goals. We seek to become the most sought-after Manufacturer’s Representative firm in the industry for the markets that we cover. We will do this by remaining focused on the “Automotive Aftermarket Only” and continually exceeding the expectations of our vendors and distributors. We measure our success by the increased sales and market penetration of our vendors and distributors and their ease of interaction with our team members. We strive to build relationships in which our distributors will want to buy from us and our vendors are confident in the fact that they have the best possible representation in the Automotive Aftermarket.


August 1982 – Present (38 years)

Manufacturer’s Rep Group with a ” Professional Sales & Marketing Team Of 20 “. With sales offices in New Jersey and Florida. Representing 20 Premier OEM / OES & Automotive Aftermarket Vendors. Providing sales and service to all levels of the automotive aftermarket in the states of ME, VT, NH, MA, CT, RI, NY, NJ, PA, DE, MD, VA, NC, SC, GA, FL, TN, AL, MS, IL, IN, KY, MI, MN, OH, WI & The District Of Columbia.

Considered by our customers and vendors to be the most knowledgeable, hard working, aggressive The Best In Class Rep Group In The Country With Complete Focus On The Automotive Aftermarket Only.

Our Succession Plan: Chick Capoli Sales has structured & prepared our company for the future and the inevitable continued consolidation. Part of this plan includes a young and very experienced management team and future ownership. Chick Jr. & Angelo Capoli have 25 plus years of experience and the support of our vendors customers & company team members and they will continue to do a very successful job of leading Chick Capoli Sales in to the future. As we continue our valued partnership over many additional years together and continue building solid long term growth as a team you can expect the 2nd generation of this company to provide the same high quality level of service and management you have been accustom to and deserve by Chick Capoli Sales over the previous 36 plus years. Chick Capoli Sr. will continue to support Chick & Angelo’s efforts as they continue searching for additional growth opportunities for all of us within our ” Core Business Of The Automotive Aftermarket “. We thank you for the privilege to represent and service you and we promise to continue to do so in the most honorable and professional way possible and to do everything in our power to add value to our long term partnership.


  • #1 In Performance Each Year For 95% Of Our Vendors
  • Fourteen experienced professionals to concentrate on sales and service for our vendors and distributors.
  • A sales force armed with the knowledge of its customers & vendors how they go to market the strengths and weaknesses of market competition.
  • A stable and aggressive sales force with a professional and experienced management team to support their efforts in the marketplace.
  • A very focused organization representing a limited number of “Premier Vendors.”
  • Experienced office staff to support our team, vendors & distributors
  • A sales force armed with Cloud Technology up dated daily with current programs, pricing, interchanges, etc.
  • Monthly computerized sales and account review by vendor, product, customer and territory.
  • A prestigious image with a unmatched reputation in the industry for integrity, professionalism and performance.
  • Ownership with 50 plus years of business contacts at all levels of distribution.
  • The long-term outlook on the continuity of our business. We are dedicated to building our organization with “First Class People” who as a Team can share in the rewards and security that a quality agency offers.
  • Our sales agency offers your company the advantages of selling & servicing every major market segment, specifically targeting premier accounts in each.
  • We have a sincere desire to represent our vendors & distributors with a total commitment to devote the time, effort and manpower to obtain increased market penetration and sales.


  • Quality Representation
  • Sales & Marketing Program Support
  • Total Market Coverage
  • A Complete Understanding Of All Levels of Distribution
  • Product Knowledge
  • Attendance at All Group Functions
  • Customer Tradeshow Attendance
  • Market Planning & Surveys
  • Field Service Support
  • Telemarketing
  • Plan-O-Gramming
  • Superior Sales Performance
  • Retail Price Surveys
  • Assistance with Product Category Management


  • Performance – Winning is not everything “It Is The Only Thing. 2nd Place Is The 1st Loser”
  • Focus – We will continue to focus our time and efforts on our core business: “The Automotive Aftermarket”.
  • Knowledge – We will know or learn the customers and vendors needs and expectations and strive to exceed them.
  • Value – We will add value to the buying or selling decision on every sales call or presentation.
  • Service – We will provide the most Professional & Responsive Service in the automotive aftermarket.
  • Planning – We will have or create a plan prior to every meeting.
  • Work Ethic – We will work smarter and harder to accomplish the mission. We are not a 9-5 company.
  • Promptness – We will operate on “Lombardi time” and be there prior to the scheduled appointment time.
  • Attitude – We will be positive and open minded while pursuing all business activities.
  • Commitment – We are committed to our family, customers, and vendors to always represent them in the most honorable way possible.
  • Honesty & Integrity – We will live and work by the ethical principles that define us as a company. We will tell it like it is. Only the truth counts.



Gary Allen, V.P. of Sales at Forecast Products

“Chick Capoli, Jr. is an outstanding individual, both personally and in business. He is very ethical and organized, and responds quickly and professionally to any and all requests. He would be a strong attribute to any corporation. In addition, he is an excellent leader for the people who work for him. I thoroughly enjoyed the time we worked together!!”

Gary Allen
V P Sales at Forecast Products
January 12, 2019
Gary managed Chick directly

John Bedard, Vice President of Sales for EMPI, Inc.:

“Just a short note that EMPI has had exceptional success with Capoli Sales. Their work ethics and dedication to growing business is their primary focus, while maintaining protection for the manufacturer. Their personal relationships with their accounts go beyond the norm I have seen in 35 years. I would recommend Capoli Sales over any agency on the east coast. If you have any questions, please do not hesitate to contact me.”

John Bedard
EMPI, Inc.
V.P. of Sales

Jim Kelley – Eastern Region Manager, Akebono Brake Corporation:

“I have worked with Chick Jr. And Capoli Sales for several years having them represent Akebono Brake. These are professional people who under the Capoli family leadership will grow the business. Chick Jr. Is a true asset to the aftermarket community and is dedicated to giving the best for both his customer and the product line he represents.”

Jim Kelley
Eastern Region Manager
Akebono Brake Corporation

Howard Laster – Head of Independent Aftermarket NAFTA, Continental Automotive Systems:

“I have worked with Chick Capoli, Jr. for the past 20+ years, and have found his experience and business savvy to be an asset to any company.”

Howard Laster
Head of Independent Aftermarket NAFTA
Continental Automotive Systems

Joe Verbanic, Senior Director – Sales & Marketing, NAFTA Aftermarket at Osram Sylvania

“I’ve been working with Chick Jr and Chick Capoli Sales for over 20 years in a variety of roles at Sylvania Automotive Lighting. I think the duration of that relationship is by itself a strong endorsement of Chick personally and a testament to the professionalism and performance of the Capoli Sales team. No one is more committed to mutual success than Chick. Customers praise his service to them on behalf of the factory, and the factory relies on and trusts his advice, guidance, and ability to get things done. We find Chick and the Capoli team to be insightful, wise, experienced, dependable, and trustworthy. For over 20 years they have helped our customers and ourselves grow, succeed, and serve consumers.”

Joe Verbanic,
Senior Director of NAFTA Sales & Marketing, NAFTA Aftermarket at Osram Sylvania
June 11, 2018


Michael Cardone III – Executive Chairman at Cardone Industries:

Chick and his team represented my company to the automotive aftermarket during the fastest growth period in our history. He is not only a phenomenal leader and has developed his team incredibly well over the years but he is also a friend to me and my family. I would recommend him with the highest superlatives to anyone.

Michael Cardone III
Executive Chairman at Cardone Industries
January 8, 2013, Michael was Chick’s client

Rick Keister, President, Remy Aftermarket Group / CEO, World Wide Automotive:

“Chick is a salesman’s salesman. Over the years Chick Capoli Sales consistently won Rep of the Year awards. I often said if every sales rep firm was as good as Chick and his team, we wouldn’t need any sales management. I have the highest regard for Chick, Chick Jr, Angelo and their Team.”

Rick Keister – October 19, 2012
President, Remy Aftermarket Group
CEO, World Wide Automotive

Michael Jacabacci, President & CEO, Woodbury Automotive Warehouse LLC :

“Chick Capoli Is a family traditional business that we don’t find any more in our industry. With a father and two sons with 100+ combined years of experience. This Will not be duplicated any longer in our industry. When you talk about integrity, honesty, hardwork and aggressiveness, this is the whole package. Let’s not forget the portfolio of product categories offered by this organization is second to none. The success of their employees their partners/manufacturers, customer base, and installers a present this company has a lot to be proud of. It was my pleasure for over 40 years to do business with this organization.”

Michael Jacabacci – June 5th, 2018
President at WCS Consulting/Woodbury Consulting Services LLC
worked directly with Chick at Chick Capoli Sales Co.

Louis Merz:

“Chick functions more like a direct sales person than a commissioned rep. great to work with.”

Louis Merz – October 18, 2012
hired Chick as a Sales representative in 1990, and hired Chick more than once

David Mestdagh:

“I have worked with the Capoli team in the past and have always been impressed with their professionalism and ability to grow the business. They are respected, determined, know the business and understand what it takes to win. I would recommend the Capoli team to anyone wanting to grow their business!”

David Mestdagh
General Director – Global Product Program Development at General Motors
June 15, 2018

Dr. John A Passante:

“Chick: Is a very professional sales leader!! With a strong passion for the customer!!! He drives results!”

Dr. John A Passante – October 18, 2012
hired Chick as a Sales professional in 1995

Mort Schwartz, Partner, Schwartz Advisors LLC:

“Chick is a professional in every sense of the word…reliable, trustworthy and results oriented. He is amongst the best in his business.”

Mort Schwartz – October 18, 2012
Partner, Schwartz Advisors LLC
was with another company when working with Chick at Chick Capoli Sales Co.


John Berrodin – President, Berrodin Parts Warehouse:

To Whom It May Concern:

Berrodin Co. and Capoli Agency have had a 30 year relationship selling auto parts in the Delaware Valley. During this time they have provided a high quality of service and dedication to our customers and have helped us grow the business. They are very professional and are excellent at solving problems. They work well with our salesmen. We would recommend them to any potential vendor as they are an excellent organization.


John Berrodin, Pres.
March 28, 2019

Ron Dahlhaus:

“Being an honest and professional manufacturers representative in today’s business climate is a daunting task. Chick, Angelo and company not only accomplishes this feat but does it with class and dignity! Making the customer feel like he works for us! Chick has been a long time business partner that makes our business better! You would not be disappointed ever with Capoli Sales!”

Ron Dahlhaus
Head of Operations and General Manager at Samuels Inc, Buy Wise Auto Parts
June 6, 2018

John Dark – Purchasing Director, Ken Smith Auto Parts
Mar 21, 2019

To Whom It May Concern:

To Whom It May Concern: The Capoli Sales team has been an integral part of our company’s development and success. Their guidance and follow through has helped our sales team to become knowledgeable in the various categories and brands they represent while providing continuous field support which has allowed us to maintain a constant presence in our primary markets.

The Capoli team also maintains excellent communication between us and the various manufacturers allowing us to lead the aftermarket with news and developments. This dedication to customers is what makes their agency standout from others.

It is with great pride that we have an agency that is diligent to us before and after contractual agreements.


John Dark
Purchasing Director
Ken Smith Auto Parts
4140 Jersey Pike
Chattanooga, TN 37421

Joe Lauro, Sales Manager, United Auto Supply:


Larry Pacey, President / CEO of National Auto Parts Warehouse:

Victor Jones:

This is a quick email in regards to endorsing your agency as a high performance sales agency for the New York area. In my experience we have had excellent representation from Chick Capoli Sales Co., Inc including consistent field work, resolve/resolution follow-up and detailed supplier presentations. The agency’s experience in dealing with a variety of different accounts serves well for any supplier that is looking for professional sales representation within the aftermarket. If a potential supplier has questions or concerns in regards to the agency please feel free to call me.
Thanks, “

Victor Jones
Director, Arch Auto Parts
March 28th, 2019

Tim Parks, Jr. / Parks Auto Parts:


Tim Winkeler, President and COO at VIP Tires and Service:

“Chick Jr. is one of my favorite people in the Automotive Aftermarket. Comes from a great family, is a great family man himself, and works his ass off to consistently exceed expectations. His company represented our product line for many years, and during my years working with them, we continued to grant more and more territory to Chick and his company. Chick embodies the perfect intersection of family values, work ethic, and having fun. No matter the role, Chick can be counted upon to be a leader, an innovative thinker, and most importantly a roll-the-sleeves-up doer. I have nothing but the highest regard for Chick, and would recommend him for any venture or initiative he pursues.”

Tim Winkeler – July 20th, 2018
President and COO at VIP Tires and Service



Under Hood Products

  • Blower Motors
  • Caps – Fuel, Oil, & Radiator
  • Coil-On Plugs & Ignition Coils
  • Engine Management Products (Ignition and Emission)
  • Fan Clutch Assemblies
  • Filters – Oil, Air, Fuel
  • Fuel Modules, Fuel Pumps, Fuel Sending Units – New
  • Fuel Injection Parts
  • Heat Transfer Products – Radiators, Condensers & Heaters Cores
  • Radiator Fan Assemblies & Motors
  • Radiator Hoses (Molded)
  • New Rotating Electrical (Alternators and Starter)
  • Thermostats & Housings
  • Timing Kits with Water Pumps
  • Water Pumps – New

Under Car Products

  • Air Suspension Parts
  • Brake Pads – Ultra Premium
  • Brake Rotors – Premium and Economy
  • Complete Strut Assemblies – New
  • Drive Axles – New
  • Engine & Transmission Mounts
  • Hub Assemblies, Seals, & Bearings
  • Power Steering Units – New
  • Rack & Pinions – New
  • Shocks – New
  • Steering Boxes – New
  • Tire Pressure Monitor Sensors (TPMS)

Other Hard Parts

  • Door Lock Actuators
  • Lighting Products – Premium Forward Lighting & Miniature Bulbs, Aux Lighting
  • Window Lift Motors & Regulators
  • Wiper Blades

Other Automotive Products

  • Dash Cameras
  • Emergency Safety Hammers
  • EV Charging Solutions
  • Garage Bay Heaters

Automotive Aftermarket Online,
Digital & IT Solutions

  • Online Procurement Systems
  • Custom Distributor IT Solutions
  • Shop Management Systems





Contact Us

Chick Capoli Sales Company, Inc.

2 N. Main Street, Suite 203C, Medford, NJ 08055

(856) 768-4500

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